We are a professional and experienced web design company, and we ensure your website is functional, user-friendly, easy to navigate and attractive to online visitors. The Internet is an ever changing environment that demands that you keep up with the latest and greatest communication platforms. Your website is the first impression for your company and where customers make the decision to do business with you, decide what products to buy, learn about events that are scheduled, who to consult, and what information is most important to them. We provide more than just a lavish front-end design. We also build everything with an intuitive architecture that guides the user through the flow of actions you want them to follow. Your website needs to be intelligently designed to stay consistent with your brand and represent your business in a professional way because your website is always communicating.
If you’re like most people, you access the web on different devices during the course of a day. With a responsive design, your site will look great and function well on the largest and smallest screens. If customers find your business on their smart TV, desktop, laptop, tablet or mobile computer, your website will respond to that device to serve them.
For instance, your next customer might search for a product or service that you offer on a smartphone during an afternoon break at work. Later, that same consumer may arrive home and check your business site again to make a purchase or complete a request for information. To guarantee you keep that customer engaged and happy, you will want to make sure that your website gives each visitor a great user experience — no matter how he or she finds you.
Providing all of your website visitors with a good experience should motivate you to have a responsive design. Additionally, mobile web usage exceeded desktop or laptop access a few years ago and has been steadily growing ever since. Technology changes quickly these days. If you had your website designed a few years before that, it’s likely that neither you nor the designers prioritized mobile functionality. That means you’re bound to lose visitors to competitive companies that have already upgraded their sites.
Besides keeping and retaining customers on your site, you will want to make sure that people can find you in the first place. Google, the largest source of search customers, implemented a mobile-first ranking and indexing strategy. If you want to make sure that customers find both your new and old pages when they search, you need responsive web design to have a search engine-friendly website.
User interface (UI) design is the process of thinking through how a customer or prospective client will engage with your website or web application. Will your menu be two or three levels deep? How many fields will your forms contain? What is the process of allowing your prospect to say “Yes, I’d like to engage with your product or service”?
Great web user interface design first begins with solid blueprints that are called “wireframes” (see example). Wireframes are low-fidelity, quick turnaround assets that allow you to dialog back and forth with your designer. Instead of working through your user interface in the design phase (or worse, the development phase), starting with wireframes will allow you to make quick changes, solicit feedback and tie down an easy-to-use flow for your website visitors.
Once your wireframes are nailed down, the design and development phases are much less ambiguous. You have your user flows and interfaces, now you just need to add flesh to them.
If you don’t think through your web interface design you may find yourself with a hurting sales pipeline or frustrated customers. If your users aren’t able to use your website, what will keep them from leaving? Isn’t that what you would do? With so many options for consumers online, it’s crucial that you refrain from overlooking your website UI design.
Think about it. When was the last time you visited an older website to purchase something?
Don’t put your customers in this position. Invest the proper time to plan each screen on your website with the agency of your choice and in time, you’ll see your hard work pay dividends.